Restaurant menus are far more than simple lists of dishes. They’re strategically designed tools, crafted to influence your choices and boost a restaurant’s success. By understanding menu psychology, restaurant owners and managers can increase sales, improve customer satisfaction, and build a stronger brand. Menu Psychology: Guiding Your Choices Menu psychology, also known as ‘menu engineering,’ blends psychology, marketing, design, and economics. It explores how customers interact with menus – how they read, what influences their decisions, and how restaurants can optimize those choices. Introduced by Albin Seaberg in 1971, this isn’t a new concept, but one refined over decades, as seen in research by the Restaurant Resource Group. It’s not…